As the director of a web design agency that focuses on small businesses, which receive numerous calls with the immediate question: much is a web design? This is how the question, much does a house cost? You can not answer a question like that, without more information and discussion. In order to determine the price for the House, you need to know what the customer is looking for the desired number of bedrooms and bathrooms, location, and square meters. Once carried out the fundamental questions, you can determine a price range. It is the same case with a web design. Many people think that you can answer me the question of the price immediately, but unfortunately can not.

Two main themes emerge when it comes to web design, we have the marketing cost and functionality. Target marketing (marketing) what is the purpose of the website? The answer may not be need one because other businesses have also here there are some questions to be done: 1. who is your ideal customer? How is that your website will communicate with their customers it? 1 What is your proposal to your customers? During the first 3-5 seconds a visitor of your web page need to know what you do and what makes you different. 3 Do you want your web page to be a generator leads (potential customers), an online store, or simply informative page? Many companies do not want the masses find them online because they chose a very specific customer. 4 What is the call to action? What do you want visitors to do once they are already on your website? Could it be to make a purchase or download of a technical document? Functionality in web design once you have consensus on the objective of marketing, can begin to determine the web tools to help achieve its goal. The following are a series of questions to be done: what you want to make your web page? What tools will be useful for the ideal client? Do you want to inform your audience and that? Do you want to your website to have a unique customer portal? Who will be responsible for the content?